As aforementioned profound changes in production techniques began
to force not only in
|Fig. 306 - A piece of furniture following
the Louis XVI style.
technology of radio but also in the desing of the cabinet and so the
industrial desing quickly imp roved the marketing aspects in the electronic
|Fig. 307 - The famous cathedral style radio
In the later twenties, wood was widely use d material for cabinet
making. In the beginning cabinets’ design followed classical
furniture models, as the Louis XVI period style. Fig 306
For historical allocation purpose, the industrial design started
in 1930, when Edward L.Comb developed in the USA the cathedral style
for Philadelphia Storage Battery Company, later known as Philco
Radio. The cathedral style was a great marketing success and until
today it is the most famous cabinet style ever known. Fig 307
Competition and deep economical aspects, as the crack of Wall Street
in 1929, forced the industry also to launch innovative products
according to the market trends.
|Fig. 308 - The development of a home radio
receiver’s cabinet in the early thirties.
Thus, either in Europe as well as in the USA the manufacturers were
supported by experts in the industrial desings. Now, from a simple
piece of furniture, the home radio receiver had acquired its own shape.
For instance the Zenith model Transoceanic, whose cute style was developed
by Robert Davol Budlong. Fig 308